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Jonathan Nichele
Founder & Chief Buddy Officer
Jonathan has always been a dreamer, full of ideas, an entrepreneur at heart. That’s how his friends and family would describe him if you asked them.
Jonathan was born in Brazil and at the age of 20 he dropped out of college and moved to the United States. He didn’t speak any English at the time, so he taught himself by watching Hollywood movies with subtitles.
For the next few years, living in New York City, he worked a few jobs as a waiter and as an Observatory Guide at the Empire State Building, until one day when one of his friends asked if he was interested in a two week job making calls for Inc. Magazine to invite companies to one of their events. Once he started talking to Entrepreneurs, he knew immediately he wanted to stay there, and he did for almost 5 years, until he moved to California.
He describes working for Inc. as one of the most profound experiences of his life, where he was able to work alongside very smart and fantastic people while learning the stories of failures and successes of many brilliant entrepreneurs.
He was empowered and determined to start his own business, and after moving to California, for the next few years he tried to bring to life some of his ideas but nothing really felt like the right fit. He was looking for something meaningful that would make a social impact, not just another company selling a product. After some failures, he finally had a breakthrough, and inspired by his niece Nicolle’s incredible journey fighting Thyroid cancer, he had the idea for Super Duper Buddy, and he knew that this time, it was going to be different.
Jonathan lives in the San Francisco Bay Area with his partner Matt. He enjoys traveling, spending the weekends in Napa and Sonoma and visiting his family and friends in Brazil whenever he has a chance.
Junior Ambassadors
One Buddy Purchased = One Buddy Donated
ONE BUDDY PURCHASED
=
ONE BUDDY DONATED
For every Buddy purchased, another Buddy is donated to a child in need.
Most of the donated Buddies will go to children who are sick, in foster care, homeless or going through a challenge or struggle.
But we couldn't do it alone, we rely on our incredible Delivering Kindness Partners: organizations such as hospitals, nonprofits, family shelters, Police and Fire Departments and care package teams to help us find those little ones who need joy and comfort the most.
The more Buddies we sell, the more Buddies we donate!
The One for One concept was created by Blake Mycoskie, the founder of TOMS Shoes.
While traveling in Argentina in 2006, Blake witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need: One for One.
Since 2006, other companies began following the One for One business model, like Bombas, donating socks to the homeless community and Warby Parker, donating eyeglasses to people in need.
We are excited and humbled to be joining these amazing companies in making the world a better place!
TO INSPIRE.
TO EMPOWER.
TO SPREAD KINDNESS.
WE ARE COMMITTED TO:
BRINGING JOY AND COMFORT TO CHILDREN WHEN THEY NEED IT THE MOST,
ONE BUDDY AT A TIME;
MAKING A POSITIVE SOCIAL IMPACT IN THE WORLD THROUGH SIMPLE ACTS OF KINDNESS, WHILE INSPIRING OTHERS TO DO THE SAME;
RAISING AWARENESS TO CHILDREN'S
CHALLENGES, DISEASES, CONDITIONS AND EVERYDAY STRUGGLES;
PROMOTING ACCEPTANCE AND INCLUSIVENESS BY SHARING REAL LIFE STORIES OF BRAVERY, COMPASSION, RESILIENCE AND KINDNESS, WHILE INSPIRING AND EMPOWERING EACH OTHER.
We got Good News for you! (real news, we promise!)
Sign up for our Newsletter and to stay up to date with our stories. We hope to inspire you!
OUR MISSION
Delivering Kindness
One Buddy at a time
Become a
Super Duper Buddy Ambassador:
ONE BUDDY PURCHASED
with your promo code
=
ONE BUDDY DONATED
to the nonprofit of your choice
BECOME A SUPER DUPER BUDDY AMBASSADOR TODAY:
There is no limit of how many Buddies can be purchased = donated.
*There is minimum amount of 25 Buddies purchased with the promo code before we can send a full box of Buddies to the organization of your choice.
See FAQs and Guidelines
Step 1
CHOOSE A
NONPROFIT
Choose a Nonprofit, Hospital, Family Shelter or Care Package Team to receive some Buddies.
Or choose one of our
Delivering Kindness Partners
Step 2
START YOUR
CAMPAIGN
Create your own promo code.
For every Buddy purchased with your promo code on SuperDuperBuddy.com, another Buddy will be donated to the Nonprofit of your choice.
Step 3
SHARE YOUR
CAMPAIGN
This is the fun part:
Share your campaign with everyone you know, tell them to purchase a Buddy with your promo code, and another Buddy will be donated
You did it!
CONGRATULATIONS
After 25 Buddies have been purchased with your promo code, a full box with 25 Buddies will be shipped to the nonprofit of your choice.*
START A NEW CAMPAIGN!
GET INVOLVED
Every child deserves a Buddy
Follow us on Instagram at: @superduperbuddy