Jonathan Nichele
Founder & Chief Buddy Officer
Jonathan has always been a dreamer, full of ideas, an entrepreneur at heart. That’s how his friends and family would describe him if you asked them.
Jonathan was born in Brazil and at the age of 20 he dropped out of college and moved to the United States. He didn’t speak any English at the time, so he taught himself by watching Hollywood movies with subtitles.
For the next few years, living in New York City, he worked a few jobs as a waiter and as an Observatory Guide at the Empire State Building, until one day when one of his friends asked if he was interested in a two week job making calls for Inc. Magazine to invite companies to one of their events. Once he started talking to Entrepreneurs, he knew immediately he wanted to stay there, and he did for almost 5 years, until he moved to California.
He describes working for Inc. as one of the most profound experiences of his life, where he was able to work alongside very smart and fantastic people while learning the stories of failures and successes of many brilliant entrepreneurs.
He was empowered and determined to start his own business, and after moving to California, for the next few years he tried to bring to life some of his ideas but nothing really felt like the right fit. He was looking for something meaningful that would make a social impact, not just another company selling a product. After some failures, he finally had a breakthrough, and inspired by his niece Nicolle’s incredible journey fighting Thyroid cancer, he had the idea for Super Duper Buddy, and he knew that this time, it was going to be different.
Jonathan lives in the San Francisco Bay Area with his partner Matt. He enjoys traveling, spending the weekends in Napa and Sonoma and visiting his family and friends in Brazil whenever he has a chance.
Junior Ambassadors
Join us in making the world a better place, one Buddy at a time.
Why become a Super Duper Buddy retailer?
Super Duper Buddy, LLC is a socially responsible, for profit company based in the San Francisco Bay Area, California, looking to bring joy to children in need.
Super Duper Buddy was inspired by our Founder & Chief Buddy Officer Jonathan Nichele's 9-year old niece Nicolle, who has been battling thyroid cancer for over 2 years.
Our goal is bring smiles to children going through a challenge or struggle, one Buddy at a time!
We're currently in the process of developing a line of sock animals, starting with a sock monkey called Buddy the Kind Monkey, whose superpower is Kindness. We're looking to partner with wonderful retailers around the US to sell our Buddies.
The Buddies are currently being manufactured in China and we should be receiving them by the first week of December.
One Buddy Purchased = One Buddy Donated
For every Buddy the Kind Monkey purchased, another Buddy will be donated to a child in need!
The more Buddies we sell, the more Buddies we donate!
Every purchase will make a difference and we are committed to bringing joy to your local children in need.
We want the Buddy that is being donated to go to the same community where the Buddy that was purchased is.
Your costumers will be able to choose which local non profit will receive the Buddy that is being donated because of their purchase. When it comes time to deliver the Buddies, you and your employees are welcome to join us, take pictures, videos, let's make sure everyone knows how awesome you are and how much joy you're bringing to the children in your local community. They will be happy to know that because of their purchase, local children who are going through an illness, a challenge or struggle are receiving a Buddy.
Our Mission is to
Inspire. Empower. Spread Kindness!
We are committed to making a positive social impact in the world through simple acts of kindness while inspiring others to do the same.
Raising awareness to children's challenges, diseases, conditions and everyday struggles is the foundation of Super Duper Buddy.
Sharing their real life stories of bravery, compassion, resilience and kindness will hopefully inspire and empower others.
Delivering Kindness with Buddy the Kind Monkey!

BUDDY THE KIND MONKEY
Superpower: Kindness
Size: 18"
All new materials
Contents: Polyester Fiber and Pellets
Handmade in China
Meets or exceeds all US Standards
Recommended Ages 3+
Machine washable
MSRP: $39 (same as on superduperbuddy.com)
Wholesale price: (minimum order: 50 Buddies)
50-100 Buddies = $ 29.25/unit (25% profit)
101-150 Buddies: $ 27.30/unit (30% profit)
151-200 Buddies: $ 25.35/unit (35% profit)
201-250 Buddies: $ 24.18/unit (38% profit)
Because we're a brand new company and will be donating a Buddy for every Buddy that is purchased, our current profit margins are much lower than any traditional wholesaler.
We are working hard to make sure you get the best profit margins we can offer you.
By partnering with us now (purchasing your Buddies by Nov. 15th), we'll give you a 10% discount on your next order
Place an order by November 15th (or until supplies last) to receive the Buddies by December 15th, 2018.
Start taking pre-paid orders from your costumers today. Very Limited amount of Buddies.
Ready to sell Buddy the Kind Monkey?
or if you have questions, enter your info and our Founder & Chief Buddy Officer will contact you:



